We are well aware that the trend of social media platforms and the increase of internet users are rapidly growing at a fast pace. The global scope of internet and mostly communications, deals, selling, buying and other activities are now easily available on these social media websites. Social media is now a substantial part of every marketing strategy and the benefits of social media are so significant that anyone missing out on reaping these benefits is at a huge loss of marketing opportunities. Informate Mobile Intelligence reported how attached Americans are to their smart phones and their social media networks. According to their latest report, U.S citizens check their social media accounts like Facebook, Twitter, Instagram and others a staggering 17 times a day. Not only Americans, but also users from other countries such as Thailand, Argentina, Malaysia, Qatar, Mexico, and South Africa check these networking applications at least 40 times a day. This is how popular you can be.
1. Cost Effective
Social media is a lot cheaper and faster way of connecting with people. You are saving a lot of money rather than spending on costly advertisements. Signing up and creating a profile is free for almost all social networking platforms and any paid promotions are relatively low on cost compared to other marketing tactics. Initially spend small amounts of time and money and gradually fine tune your strategy and increase your budget which will significantly increase your conversion rates and return on investment. Social media agencies know the prospective of this growing platform and use effective social media strategies for the growth and development of businesses.
2. Brand Recognition
Every strategy available to increase your brands visibility is of great value. Social media are great channels to voice your brand’s presence and content. It creates a way of access to new customers, thereby increasing the radius of your target audience. Social Ad’s will work as a favour and repeatedly show up on your target audience’s profile. There will be a continuous reminder of your brand’s name and area of expertise, familiarizing new customers. You can ask your business partners, sponsors and employees to ‘like’ and ‘share’ your page which will increase brand awareness.
3. Traffic
Posting on social media will get you some site traffic, but it is only restricted to the audience who already know and need your business. More effort than that is required to achieve significant success. Every social media post is an opportunity for a new visitor. Ranking in the top positions for your keywords will revolutionize your traffic. Create high quality content such as blogs, infographics, case studies, business information that integrates your targeted keywords. This will make your web page more intriguing and credible. Followers will automatically like and share your website or web page which will expand your reach. Search Engine Optimization is one of the ways, which very important for achieving higher website rankings and acquiring traffic to your website as long as the web design company did a good job in developing the website with the required technical infrastructure for SEO.
4. Insights & Engagement
Customer insights are extremely valuable and that’s what social media does. It provides an insight to customers’ interests and choices. For example, Facebook insights help you understand exactly a customer’s point of view and their preference. If you consider 20-35 year olds as the age group for your target audience but Facebook Insights suggests that 25-40 year olds prefer your brand then your target audience should shift accordingly. This will increase your demography and boosts your business where there’s maximum profit. Secondly increased customer engagement will directly benefit your business. The two-way style of communication on social media will help you to improve the customers experience with your brand. Able to answer product related queries and solve problems will develop customer relationship, adding value to your brand. This way you will also achieve loyal customers and frequent buyers.
5. Analytics
Social media provide in-depth analytics and statistics about your brand that will help you in understanding and learning what your next step should be. You are able to look back at the performance of your ads and analyze the results by improving your next ad campaign. For example, Instagram Insights provide statistics on your page activity, content and audience. The activity insights show the amount of profile visits you had during the week. The content insight will show the number of posts you uploaded over the week and the audience insight will give you the statistics on the population that was reached by your brand. Insights interpreted in the right way will help you in increased brand awareness, targeted audience, and traffic. Social advertising analytics let’s you easily access everything like frequency, impressions, clicks, engagement which will help you to touch points to see how your business has grown over the particular ad campaign.
