Online casino and sports betting company, Rush Street Interactive, has formed an exclusive partnership with Mexican media organisation, Grupo Multimedios, with the aim of bringing RSI’s online gaming platform to Mexico.
Signing terms on a 25-year agreement, RSI will operate online casino and sports betting across Mexico in close cooperation with Grupo Multimedios, a subsidiary of which holds an online gaming licence in Mexico. RSI will also be able to leverage Grupo Multimedios’ media assets and distribution channels for promotional and content integration purposes.
Grupo Multimedios dates back 89 years and its experience spans many industries, including media, sports, entertainment, property and retail. Its portfolio of media assets covers television, radio, print, billboards and digital.
Of note, the related media includes digital sports property Mediotiempo, which attracts over seven million unique users per month as well as Milenio, a digital national news and information source in Mexico and Canal 6, including its network of 22 television stations and 63 radio stations.
Angel Cong, Co-CEO of Multimedios, said: “It is very exciting to start this partnership with RSI, their experience and amazing team will help our group achieve a new partnered vision of continuous growth and entrepreneurship.
“RSI has been successful in the American and Colombian online casino and sportsbook markets; we have no doubt that together we will achieve the same in Mexico.”
RSI was the first US gaming company to launch a regulated online sportsbook in Latin America with the arrival of RushBet in 2018; in the most recent quarter, RushBet accounted for nearly 20% of online casino and sports betting handles in Colombia, according to data published by Colombia’s gaming regulatory body.
Richard Schwartz, RSI CEO, said: “We are excited to partner with Grupo Multimedios, one of the most respected media enterprises in Mexico, which we believe will serve as a great accelerant for building our online gaming operations in the country.
“Mexico represents an attractive market opportunity, with a population of more than 130 million, which, when combined with Colombia’s population of 50 million, will expand RSI’s offering in Latin America significantly.”