- Contract also includes dedicated 24/7 content feed
- Premier League also secures distribution via Pluto TV
ViacomCBS-owned streaming service Paramount+ has secured a three-year deal for Premier League broadcast rights in Mexico and Central America from the start of the 2022/23 season.
The new broadcast partnership brings an end to the Premier League’s relationship with pay-TV provider Sky Mexico.
The ViacomCBS deal provides access to all 380 live matches on Paramount+ and the Pluto TV aggregated streaming platform.
The contract covers Mexico, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama. It also includes Belize and the Dominican Republic but on a non-exclusive basis.
ViacomCBS has also secured a Premier League feed for its platforms featuring 24/7 coverage of the competition, as well as exclusive content taking an inside look at the club and players.
ViacomCBS launched Paramount+ in the US in 2019 with several high-profile soccer rights acquisitions. Those deals included Concacaf international matches, Uefa Champions League, as well as the domestic top tiers from Italy, Argentina and Brazil. In Australia, Paramount+ launched with a major play for the domestic A-Leagues.
The Premier League rights deal marks an expansion of operations in Central America ahead of moving into a number of additional territories by 2023, including the UK, Ireland, Germany and Italy.
“We are very happy that ViacomCBS views the Premier League and our clubs as a vital part of their live sports offering,” said Paul Molnar, chief media officer at the Premier League.
“ViacomCBS platforms, including Paramount+ and Pluto TV, will be an outstanding home for the Premier League and we look forward to working together to showcase the league to new and existing fans throughout Central America and Mexico.”
Raffaele Annecchino, president and chief executive of ViacomsCBS Networks International, added: “We know audiences around the world are passionate about sports, and especially about football. This partnership with the Premier League brings exclusive content directly to those fans, live for the first time on Paramount+ in Mexico and Central America.
“Live sports are an important differentiator for our streaming service, and as we’ve seen in the US and Australia, we are confident this will drive subscriber growth as we continue to offer the best mix of entertainment and now – live sports.”